The Naples Market Pulse — December 2025

If 2025 was the year the Naples real estate market took a breath, December was the month it found its rhythm again.

According to the latest Naples Area Board of REALTORS® (NABOR®) Market Report, closed home sales in December jumped 28.8% year-over-year, climbing to 773 sales compared to 600 in December 2024. That marks seven consecutive months of improving sales activity, a streak that signals one clear thing:

Buyers are back — and they’re serious.

The primary driver behind the surge in activity wasn’t interest rates or inventory — it was seller psychology.

After several years of aggressive pricing, sellers have become noticeably more flexible. That shift led to a 2.5% decline in the overall median closed price for 2025, and a 5% drop in December specifically, bringing the median price down to $570,000 from $600,000 last year.

In real terms, that price adjustment re-opened the door for:

The result? More offers, more contracts, more closings.

Naples enters 2026 with 8.3 months of inventory, a level many analysts consider the most sustainable environment for long-term market health.

It’s not the frenzy of 2021.
It’s not the freeze of early 2024.

It’s the negotiation market — where:

While the median price dipped, the average closed price rose 4.5%, driven almost entirely by high-end transactions.

Homes priced $1.5 million and above continue to outperform every other segment, and properties over $5 million saw closed sales rise 16.6% in 2025.

Even more telling: in the Naples Beach corridor (ZIP codes 34102, 34103, 34108), closed sales jumped a massive 52.3% in December, while median prices increased 15%.

That’s a rare combo — rising volume and rising prices — and it confirms what locals already know:

Waterfront and west-of-41 properties remain nearly recession-proof.

Here’s the part most reports gloss over — but it’s critical for both buyers and sellers.

In 2025, Naples recorded 10,178 pending sales and 8,249 closings, meaning nearly 2,000 deals fell through before reaching the finish line.

That’s not a small number.

The takeaway? Negotiation matters more than ever.

When buyers come back with inspection requests, credits, or repairs, sellers who stay flexible are far more likely to close. Walking away often means going back to market — and potentially selling for less later.

In this market, the sellers who negotiate are the sellers who win.

One of the biggest surprises in the December data came from ZIP code 34116, which saw:

That kind of movement usually points to a combination of:

It’s a reminder that while coastal luxury dominates headlines, some of the fastest growth is happening inland.

Despite rising HOA and association fees, one segment exploded in 2025:

Closed sales in this category jumped 56.6% for the year, and 28.4% in December alone. Even more important, inventory under $300K rose 47.5% in December, setting the stage for even more activity in early 2026.

This is the classic Naples playbook:

All chasing affordable lifestyle real estate in a premium market.

And with total condo inventory up to 3,088 units, buyers finally have options again.

Pending sales in December rose 12.5% year-over-year, hitting 704 homes under contract. Pending sales are one of the strongest leading indicators in real estate, and this suggests:

Q1 and Q2 of 2026 are already lining up to be strong.

More contracts today = more closings tomorrow.

Not a buyer’s market.
Not a seller’s market.

The frenzy is gone.
The fundamentals are back.

And for Naples?
That’s exactly where a healthy market should be.