Are Naples Airbnbs Booming or Busting? Here's What the Data Actually Shows.

The question sounds simple. The answer depends heavily on which numbers you look at, and which ones you trust.

The Naples short-term rental market in 2026 is neither a boom nor a bust. It is a maturing, highly seasonal market that rewards well-positioned properties and punishes poorly differentiated ones. Here's what the verified data shows.

Different platforms measuring the Naples short-term rental market produce meaningfully different headline numbers, a fact worth understanding before drawing conclusions.

AirDNA, which tracks listings across Airbnb, VRBO, and Booking.com, reported 4,808 active short-term rental listings in Naples as of August 2026, with an average daily rate of $333, 58% average occupancy, and average revenue per listing of $55,700 per year. AirDNA showed occupancy up 11% year-over-year and average daily rates down 5.2% year-over-year.

AirROI, using data from August 2025 through July 2026, shows 2,458 active listings with a $382 average nightly rate, 38.1% occupancy, and $38,973 average annual revenue. Its seasonality data is among the most useful: Naples ADR typically peaks in March and hits its lowest point in August. The slowest month can see occupancy drop to 27.8% and revenue as low as $2,487 for the month.

Rabbu, as of April 2026, tracked 1,776 active Airbnb listings specifically with a $386 average daily rate and 56% occupancy, generating roughly $42,091 in annual revenue per listing.

The wide range, from 1,776 to 4,808 active listings, reflects different methodologies: some count only Airbnb, others aggregate multiple platforms, and definitions of "active" vary. The directional signals across all three sources are consistent: daily rates are under modest downward pressure, occupancy is holding or slightly improving, and revenue per listing is positive but highly dependent on property quality, location, and management.

Every data source confirms the same pattern: Naples is one of the most seasonal short-term rental markets in the United States.

Peak season — February through April — is when Naples Airbnbs command their highest rates and highest occupancy. The AirROI data shows March as the peak month. August is the trough. The difference between peak and off-season performance is severe enough that hosts who rely on year-round steady income will find Naples a challenging market. Hosts who maximize peak season and manage expenses through the summer can generate strong returns.

The CVB data NNN has covered throughout 2026 adds important context: overall visitor counts to Naples were up 9.4% April through June 2026 and up 8% in July, but the visitor mix shifted toward domestic travelers staying in non-hotel accommodations, which directly benefits the short-term rental market. Canadian visitors were down 7.8% and European visitors were down 7.8%, two segments more likely to stay in hotels than vacation rentals.

The data presents a nuanced picture for current and prospective STR operators:

ADR is under modest pressure. With average daily rates down approximately 5% year-over-year, the era of automatic rate increases appears to be moderating. Hosts who set prices based on 2022-2023 peak rates without checking current comparable performance are likely leaving properties vacant.

Occupancy is holding. The 11% year-over-year occupancy improvement in the AirDNA data suggests demand is there, but capturing it requires competitive pricing.

Supply grew significantly in East Naples. The East Naples STR market specifically saw supply grow 56.7% over the past year, according to AirROI. Revenue and nightly rates trended upward despite the supply growth, suggesting demand in that corridor is outpacing new inventory, but the supply growth is worth monitoring.

Seasonality requires active management. Hosts who set it and forget it will underperform. The gap between top-performing and average properties in Naples is large enough that management quality is a significant factor in outcomes.

Collier County and the City of Naples have short-term rental regulations in place. Florida's preemption law limits local governments' ability to ban short-term rentals outright, but local regulations around registration, safety inspections, and noise can affect operating conditions. Any prospective host should verify current Collier County and city requirements before listing a property.

Data sourced from AirDNA Naples, Florida short-term rental market data updated September 29, 2026; AirROI Naples, Florida Airbnb Market Data 2026; Rabbu Naples FL Airbnb Market Data April 2026; GetChalet Naples FL STR Market Analytics May 2026; and Collier County CVB 2026 visitor data as reported by NNN.