If you’ve been browsing listings lately or just casually wondering whether Naples real estate has finally cooled off, the short answer is this: prices remain high — but the story is more nuanced than a single number.
As of early 2026, the “average” price of a home in Naples depends heavily on how and where you look. Different real estate platforms track the market using different methodologies, and in a luxury-driven market like Naples, that can create wide gaps between reported figures.
Some national real estate data sources peg Naples’ median home sale price north of $1.2 million, reflecting strong activity in luxury neighborhoods and waterfront communities. At the same time, median listing prices across broader MLS data often come in closer to the mid-$600,000 range. Zillow’s home value index, which averages prices across all property types and conditions, typically lands lower still — closer to the mid-$500,000s.
So which number is correct? In reality, all of them are.
Naples is not a one-price market. A beachfront condo in Old Naples, a golf-course home in Grey Oaks, and a single-family residence in Golden Gate Estates can vary by hundreds of thousands — sometimes millions — of dollars. High-end sales continue to pull median prices upward, even as more mid-range inventory comes online.
Another factor shaping prices in 2026 is inventory. Compared with the ultra-tight conditions of the past few years, buyers are seeing more options. Homes are staying on the market longer, price reductions are more common, and sellers are having to work harder to attract serious offers. That said, demand for Naples — especially from out-of-state buyers and retirees — remains strong, helping support values even as the pace of appreciation slows.
Mortgage rates are also playing a role. While rates remain higher than the historic lows seen earlier in the decade, recent stabilization has brought more buyers back into the market. This has helped sustain transaction activity without reigniting the rapid price spikes of prior years.
For homeowners, this means equity remains solid. Many Naples residents are still sitting on substantial gains compared with pre-pandemic values. For buyers, the message is more balanced than it was a year or two ago: while Naples is still a premium market, negotiating power is slowly returning in certain price segments and neighborhoods.
Ultimately, the average home price in Naples in 2026 isn’t a single figure — it’s a range. And that range tells the real story of a market that remains desirable, resilient, and highly localized.
