November Price Adjustments Help Reignite Naples Home Sales!

A modest pullback in home prices during November helped reignite buyer activity across the Naples housing market, pushing sales activity closer to pre-pandemic norms — even as prices remain dramatically higher than they were just a few years ago.

According to the November 2025 market data from the Naples Area Board of REALTORS® (NABOR®), buyers responded quickly to improved pricing opportunities. Pending home sales jumped nearly 17 percent year over year, while closed sales climbed almost 10 percent compared to November 2024. The data suggests that strategic price adjustments, rather than broad market weakness, are driving renewed momentum heading into peak season.

The median closed sale price in November fell just under five percent from a year ago, landing at $546,950. While relatively small, the decline continues a broader trend: prices have eased year over year in seven of the past eight months.

Broker analysts reviewing the report noted more than 1,000 price reductions across the market in November alone. Rather than signaling distress, the activity reflects sellers moving away from aspirational pricing and toward more competitive positioning — a shift that appears to be paying off.

Despite recent softening, Naples home values remain significantly elevated, with prices still 40 to 50 percent higher than 2019 levels.

While early 2025 saw slower transaction activity, market conditions improved notably in the second half of the year. Reduced storm disruptions and stabilizing buyer confidence helped offset the slow start, allowing the market to close the year on solid footing.

November marked the seventh consecutive month of year-over-year growth in pending sales and the sixth straight month of increased closed sales, underscoring a clear positive trend heading into the winter selling season.

Breaking down the data by property type reveals a tale of two markets:

Price trends diverged as well. The median closed price for single-family homes declined more than 8 percent year over year, while condominium prices edged slightly higher. The affordability gap between condos and single-family homes continues to attract buyers seeking value and flexibility.

Overall housing inventory in November rose slightly compared to last year, reaching 5,757 active listings. However, the composition of that inventory shifted:

This imbalance gives condo buyers more choices, while well-priced single-family homes face less direct competition — particularly those that enter the market in move-in-ready condition.

With average days on market increasing by more than 25 percent year over year, timing and pricing are becoming more critical. Sellers who delayed listing earlier in the year may face stiffer competition if they reenter the market without meaningful price adjustments or property improvements.

Market professionals agree that sellers who price realistically and present their homes well are far more likely to secure a sale before inventory swells further in January and February.

Naples real estate is transitioning into a more balanced market — one that rewards preparation, realistic pricing, and strategic decision-making. November’s data suggests that buyers are active and willing to move when value is evident, setting the stage for a potentially strong 2026 season.