Homebuilding giant Lennar has officially kicked off development on a large planned residential community in eastern Collier County, marking another major step in Southwest Florida’s housing expansion. The project, known as Rivergrass by Lennar Homes, will introduce a range of single-family homes and modern neighborhood amenities to an area seeing significant growth.
Situated off Oil Well Road, the new community is expected to include more than 1,000 homes, offering buyers a variety of floor plans and price points designed to meet the needs of families, professionals and retirees alike. The site’s location provides convenient access to major roadways, shopping, parks and nature areas, giving future residents both comfort and connectivity.
Lennar, one of the nation’s largest homebuilders and a Florida-based company with deep ties to the region, says the development will emphasize a connected, active lifestyle with planned amenities that encourage community engagement. Future features may include recreational spaces, trails and neighborhood-oriented gathering areas, aligning with trends in master-planned developments that combine convenience with quality-of-life benefits.
The community’s design is framed around Lennar’s signature Everything’s Included® approach, meaning many high-end finishes and upgrades are incorporated into base pricing rather than offered only as costly add-ons. This model has proven popular with buyers across the Naples–Fort Myers market, where demand remains strong for turn-key homes with modern features and minimal customization hassles.
Collier County has seen a surge in residential development activity in recent years as more people relocate to Southwest Florida for its climate, lifestyle and relatively affordable housing compared with other coastal metros. Developments like Rivergrass help meet this demand while also shaping new neighborhoods that balance residential living with outdoor and social amenities.
Officials say construction will proceed in phases, with initial homesites expected to become available to buyers soon as infrastructure and community facilities are completed. Interested buyers are already joining interest lists to receive updates on home designs, pricing and move-in timelines.
Lennar’s expansion in Collier County adds to a broader pipeline of projects across the Naples region, reflecting continued confidence among builders and investors in the area’s real estate market. As inventory tightness persists in many parts of Southwest Florida, new communities like Rivergrass are seen as crucial to offering more housing choices for growing families and retirees alike.
The Rivergrass community is anticipated to help diversify the county’s housing stock while contributing to the local economy through construction jobs and increased property tax revenue once homes are occupied.
