Four Seasons’ New Naples Beach Club Resort Ushers In a Luxe Era on the Gulf Coast

The luxury-hotel landscape in Southwest Florida just got elevated. The Naples Beach Club, a brand-new resort from Four Seasons, opened its doors this month, bringing 220 guest accommodations — including 57 suites — across a sprawling beachfront property in Old Naples. With 1,000 feet of white-sand beach and 125 lush acres, the project signals a major investment in Naples’ resort identity.

From its architecture inspired by Old Naples cottage homes to its interiors that blend natural materials and modern sophistication, the resort was designed to feel both rooted and elevated. Lobby spaces feature bleached Pecky Cypress ceilings, archways, sea-glass chandeliers and an in-room palette that nods to flamingo pink or periwinkle lacquer cabinetry. Each guest room opens to a furnished terrace with daybeds and dining space, reinforcing the indoor-outdoor Gulf-coast luxury experience.

Beyond guest rooms, the property includes 153 luxury residences and introduces a new golf course by Tom Fazio (opening in 2026) via a partnership with Discovery Land Company. Dining is elevated too: five distinct restaurants — including the reborn HB’s beachfront, and The Merchant Room led by Chef Gavin Kaysen — anchor the resort’s culinary identity.

For the Naples market, this opening carries more than the usual “new hotel” fanfare. It sets a new benchmark for ultra-luxury resort product here and reinforces the region as a high-end destination for hospitality, second homes and residential investment. Real-estate professionals should note: residences tied to this resort make a clear statement in price, service and amenity tier. Hospitality operators will be recalibrating competitive sets. And local businesses — from premium service providers to luxury retail — may find opportunity in the ecosystem this resort creates.

The resort’s placement in Old Naples means guests and residents alike will have access to the walkability of Historic Third Street and Fifth Avenue South. Water-based experiences (kayaks, paddleboards, beach services) and a social-hub “Market Square” bring a vibrant face to the property. For local audiences, this may translate into more foot traffic, higher expectations for supporting industries (hospitality, design, landscaping) and stronger visibility of Naples as a destination.

Though the resort is open now, its full vision isn’t yet complete. In 2026 the resort will debut additional amenities: a gastropub, boutique movie-theater, kids club and golf course.