In a unanimous 5-0 vote on October 14, the Collier County Board of County Commissioners green-lit the rezoning and conditional-use petitions needed for a new members-only beach club in North Naples.

Project & Location

The proposed club—known as Paraiso Beach Club—is planned for roughly 1.3 acres of beachfront property along Gulf Shore Drive, near the intersection with Bayview Drive and adjacent to the Vanderbilt Beach area.
The property currently consists of two small residential parcels and the developers envision transforming it into an upscale amenity serving a select membership base.

Approval Path & Community Context

Earlier approval came from the Collier County Planning Commission in August, when members unanimously recommended the project proceed.

The county commission’s recent vote grants the necessary rezoning and conditional use permit, paving the way for design, permitting and eventual construction.
Local residents and stakeholders have tracked the project’s progress through public hearings and social-media posts, signaling both interest and curiosity about the club’s impact on the neighborhood.

What This Means Locally

  • Upscale amenity growth: The club signals continued investment in high-end lifestyle infrastructure in the North Naples coastal market—potentially increasing the appeal and premium for nearby luxury real estate.

  • Traffic & access considerations: As a membership-only facility, it may reduce public access to certain beach areas; neighboring residents may see shifts in parking, traffic patterns or public access points.

  • Marketing & branding opportunities: For luxury service providers—private chefs, concierge services, real-estate agents—the new club becomes a desirable affiliation or referral anchor.

  • Real-estate angle: Properties in the immediate corridor gain an additional selling point: proximity to a private beachfront club. That may drive buyer interest for lifestyle-driven clients, especially those relocating or investing in Naples.

Timeline

  • The developer will now proceed to detailed site design, permitting, landscaping and infrastructure planning.

  • Community outreach and membership rollout details will likely follow—expect announcements on how the club intends to position itself and what features it will offer (pool(s), dining, beach access, cabanas, events).

  • Construction timing depends on permitting and market conditions; a span of 12-24 months would be typical in projects of this nature.