In a rare new-construction offering for Naples’ sought-after Gulf Shore Boulevard corridor, a boutique waterfront development dubbed 2020 Gulf Shore is bringing just fifteen luxury residences to one of the city’s most desirable locations.

The project, developed by Golub & Company together with Barron Collier Companies, will feature two mid-rise buildings set on Gulf Shore Boulevard, offering a rare opportunity to live steps from both the Gulf of Mexico and Moorings Bay.

Designed by award-winning firm Soucie Horner Design Collective, the residences boast ten-foot ceilings, expansive walls of glass, spa-inspired owner suites, and kitchens equipped with high-end appliances such as Sub-Zero and Wolf. The design ethos prioritises timeless elegance and a neutral palette, allowing owners to personalize their interiors with art and furnishings.

One of the standout amenities is eleven private boat slips along Moorings Bay and direct beach access across the street via the Moorings Bay Beach Club—features rarely available in new builds this close to downtown Naples.

From a real-estate and investment viewpoint, this launch signals strong demand for rare waterfront new-construction in Naples. Developers and brokers should note:

  • Scarcity: New waterfront inventory of this quality and location is increasingly uncommon in the Naples market.

  • Lifestyle appeal: The blend of beach access, bay boating, downtown walkability and luxury finishes positions the offering for both primary and second-home buyers.

  • Marketing leverage: For your NNN audience and for your clients at NYPP or other brands, this project offers a premium narrative—“one of only 15 exclusive residences on Gulf Shore Blvd”—that can be used to elevate positioning, advertising and sponsorships.

Looking ahead, key metrics to monitor: whether the pricing reflects the premium positioning, how quickly units get reserved, and whether the availability of boat slips creates additional value for buyers beyond standard condo features.