
If you've spent years thinking a perpetually runny nose, constant sneezing, or that perpetual stuffed-up feeling is just the price of living in Florida, a Naples doctor now has a procedure that could change that.
Dr. Matthew Connor, a board-certified otolaryngologist with Precision Healthcare Specialists, has become the first physician in Lee and Collier counties to offer Neuromark, a minimally invasive radiofrequency treatment for chronic rhinitis that targets the root cause of the condition rather than managing its symptoms.
🔬 What Chronic Rhinitis Actually Is
Chronic rhinitis is one of the most common conditions in the country that most people have never heard of by name. The World Allergy Organization estimates that between 10% and 30% of American adults, and up to 40% of children, live with it. It ranks as the fifth most common chronic disease in the United States.
The symptoms are ones most Southwest Florida residents will recognize immediately: excessive sneezing, a runny nose that never fully clears, post-nasal drip, and that persistent congested feeling that no over-the-counter medication ever quite fixes. The condition can disrupt sleep, reduce cognitive function, and affect day-to-day quality of life and productivity in ways that patients often normalize over years of dealing with it.
In Florida, where pollen counts and airborne allergens run high year-round, the condition is particularly prevalent, and particularly easy to write off as just part of living here.
"Symptoms range from minor to severe, but so many people think their condition is simply a fact of life living in an environment like Florida where pollen counts and allergens are high," Connor said. "This procedure is painless and relatively quick but highly effective at reducing or eliminating symptoms of chronic rhinitis."
⚡ How Neuromark Works
The root cause of chronic rhinitis is overactive posterior nasal nerves, nerves that send excessive signals to the tissues of the nasal passages, triggering the runny nose, congestion, and sneezing responses that define the condition. Existing treatments, antihistamines, nasal sprays, and allergy shots, address the symptoms but not the underlying nerve activity.
Neuromark uses low-power radiofrequency energy to disrupt those overactive nerves directly. The procedure is minimally invasive, clinically proven, and performed in-office. Connor describes it as painless and relatively quick.
👨⚕️ Who Is Dr. Connor
Dr. Matthew Connor's background is worth knowing. He graduated magna cum laude from Loyola University Chicago Stritch School of Medicine, finishing at the top of his class with honors. He completed his residency at the San Antonio Military Medical Center and served nine years in the U.S. Air Force, where he held an assistant professorship at the University of Cambridge while working at Royal Air Force Lakenheath and the U.K.'s National Health Service, training surgeons and medical students. He finished his service as a major and was honorably discharged.
He has authored multiple publications and book chapters on thyroid cancer, head and neck trauma, pediatric airway, sleep apnea, and sinusitis management. He is a fellow of the American Academy of Otolaryngic Allergy.
Neuromark requires a physician to be specifically certified in the procedure before offering it to patients. Connor is now certified and treating patients at three locations, Naples, Marco Island, and Bonita Springs.
📍 Where to Go
Precision Healthcare SpecialistsNaples: 400 8th Street NorthMarco Island: 977 N. Collier Blvd., Suite 109
Bonita Springs: 9400 Bonita Beach Road SE, Suite 102
📞 239-262-1171 | PHSpecialists.com
Information sourced from Precision Healthcare Specialists press release via Priority Marketing, July 27, 2026.



